Privacy Policy

Last Updated: September 2026
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This policy explains how the WellTao website and app handle information, why it is used, and how you can contact us about your data.

1

Information We Handle

The website may collect analytics and technical data such as pages visited, device type, browser type, and IP address. Depending on the app features you use, the app may process account identifiers, assessment responses and results, generated wellness-plan content, purchase status, and device or diagnostic information.

2

Cookies and Analytics

We use cookies and similar tracking technologies only with your consent (via the cookie banner shown on your first visit). Analytics cookies we may use include: Google Analytics 4 (Google LLC) — measures traffic and user behavior; Microsoft Clarity (Microsoft Corp.) — records anonymised session replays and heatmaps to improve usability; Cloudflare Web Analytics — privacy-friendly traffic measurement with no cookies. You can withdraw or change your consent at any time by clicking "Manage preferences" in the cookie banner. Refusing analytics cookies does not affect your ability to use the site.

3

How We Use Information

Information is used to provide assessments and results, generate requested wellness plans, maintain account and purchase access, improve product reliability and content, and protect the services from misuse. We do not sell or rent personal data.

4

Data Retention

Information is kept only for as long as reasonably needed to provide the service, maintain required transaction records, meet legal obligations, or resolve disputes. Website analytics retention is also governed by the relevant analytics providers.

5

Service Providers

WellTao may rely on Apple for in-app purchases and on service providers such as Cloudflare, Google Analytics, and Microsoft Clarity for hosting, security, and website analytics. These providers process information under their own terms and privacy policies.

6

Your Choices and Rights

You may be able to review or delete app data from within the app. You may also contact us to request access, correction, or deletion where applicable. Analytics consent can be changed through the website cookie preferences.

7

Contact

For privacy questions or data requests, contact [email protected].

8

International Data Transfers

Some of our third-party services (Google, Microsoft) store and process data on servers located in the United States. These transfers are carried out under standard contractual clauses or other appropriate safeguards as required by applicable law.